Present your best assets clearly and effectively for that all important "First Impression" before the sale. Reinforce client confidence, generate employee pride, and develop a prominent presence in your marketplace. The Spilker and Associates creative team will consistently blend your Image with the credibility and aesthetic prominence your customers expect.
Your Image
Your company's Image is your single most important asset to place you in the marketplace as a recognizable, credible entity. Your visual appearance is how your consumers and competition perceive your company and your product or service. Reinforcing your visual presence creates consistent attention and retention, the vital tools necessary in your search for gaining prospective business relationships and sculpting new perceptions.
Your Audience
In order to be successful in promoting your company's image, it is critical to understand and relate effectively to your Target Audience. Lack of organization and clarity can confuse a reader. Your image must accurately reflect your company's values and core competencies. Your presence must be visually consistent and speak with one voice so your customers sense professionalism and confidence whenever they interact with you.
Your Growth
Change is Growth and creativity promotes change, or it would not be creativity. When your Image becomes visually stagnant and dated, your sales can too. Create a positive impression of how you do business. Add incentive to your lead generating process. Support your company professionals by strengthening their sales efforts with exciting sales support materials and create new business for the future. Reinvest in your productivity.
Image Marketing™ is a cohesive blending of Sales and Design. Your Image is focused and custom tailored for visual attention, clarity and sales results. Included in the Image Marketing Process is that foundational word, "Marketing". If required we will evaluate your marketing assets and check in on your strategies to gain immediate focus for your sales, prospecting and lead generating processes. Facts and focus become evident when marketing and design are allowed to evolve together.
Our Approach
Image Marketing™ improves the long term impact of your total presence. This effort requires addressing all facets of your image in the marketplace. Our first step is to define your program dynamics to select which type of job process ( Program, Project to Project or Rush ) will work best for you. The second step is prioritizing your issues of budget boundaries, graphic intensity levels and your timing. When we have those facts we are able to quickly generate an image evaluation and flexible budget ranges or estimates.
The Focus
Our prime focus at Spilker Associates is exactly that, Focus. For in that clarification are facts. Facts that directly effect your projects budget, timing and level of creative refinement. Our goal is to keep your project proactively organized so everyone's expectations are met. Before the creative process begins we will focus those tough subjective art issues with our visual workbook system so your aesthetic expectations are clear and on target. By keeping your project focused and on track you will experience a smooth process within your time-frame.
Iconomy ™
A reasonable budget and reasonable time-frame with our studio will insure expectations are met and a superior level of quality is achieved. We like to call this process: Iconomy™ ( eye-con-o-me ) "A maximum utilization of cost, quality and time, creating and producing a superior sales product of value." Iconomy is the result of organized, proactive planning to insure a focused creative approach, productive hours, and the ability to remain ahead of that "never-ending flood of competition."
With over 25 years of creative maturity, we offer clients not only a superior designed product, but a Focused Identity, uniquely created, to relate professionally to your customers. Our Creative Philosophy, simply put is "Flawless attention to detail is what attracts the attention your image deserves." Throughout our creative process your Image evolves and matures. We review and refine each facet, until we achieve that attention to detail that reveals your best assets, and ours.
Our Philosophies
Our foundational goals are... Mission Statement: “Our organization is dedicated to supporting the long term growth of our clients in an atmosphere of clarity, focused for results.” Positioning Statement: We like to term our studio essence as "Planned Perfection." Sales Philosophy: "Integrated Sales and Design create Results," is our commitment to provide you with superior material to support your pursuit of productivity.
Our Capabilities
To insure you receive the maximum value from our creative process, our studio not only functions as creative individuals, we communicate and create as a group with shared and overlapping talents. These talents and key strengths allow a more productive atmosphere of creative sharing. We have extensive experience in: •VIP and Image Programs •Trademark and Corporate Identity •Product Branding and Packaging •Trade Show and Video Design •Brochures and Collateral Materials •Display Design and Illustration •Web-site and Interactive Design •Animation and Photo Illustration
Our Tools
We are decked out with enough tools and knowledge to create high-resolution Mac design for offset printing, or work in low-resolution environments for web design and desktop publishing. A selection of Macromedia and Adobe design software round out our creative tools, with Microsoft office for client communications. Our PC capabilities allow us to cross-platform, transfer and communicate in a PC environment. We perform many duties in-house, such as desktop scanning, digital photo sessions and full color tabloid proofing. This equates to more control over time sensitive projects.
For clients who require high intensity conceptual solutions, our “VIP Program” was created for you. Special attention is devoted to portray a unique and powerful presence to all audiences. Your image is evaluated from marketing, to design, and then to delivery. First we define a set of program needs and then proceed to implement all projects necessary to insure that your image sales message is clear and consistent. All creative work and guidelines are then organized and archived for your internal future use.
Visual Image Profiling
The purpose of your “Visual Image Profile” is to insure that anyone working with your image will have clearly defined visual boundaries so that realistic expectations are achieved. This will insure that the consistency and integrity of your image is viewed and maintained regardless of your vendor selections. In profiling your company's image and assets we will define and create a unique personality, branded to your company or product, generating a reputation of integrity and prominence within your industry.
Creative Evolution
Our creative process is an evolutionary process in three phases. In Phase I : Preparation We... focus your company's bigger picture. Gather your dynamics for key cost areas and blend your budget, timing, and image directions. In Phase II : Presentation We... define and profile your creative goals. Create and fine-tune all of your visual assets and add our unique “attention to detail.” In Phase III : Production We... execute your program from desktop to your customers, control vendor quality and archive your results.
Creative Expectations
We make all efforts to provide our customers with a convenient and pleasant experience. We love to create and you can expect many graphic directions and options, as it is the nature of creatives to create. Expect to gain a clearer under-standing of the creative process after completing a program with us. We will help explain to you why certain creative choices are better for your budget and timing than others, so you may make more productive choices. Expect timely and consistent updates and communications. Expect to be excited by what you see and receive.
Designing for cost, quality and time issues, what a challenging puzzle. We approach these issues as the human brain does... Issues such as cost, timing and expectations require a left brain solution. The aesthetic design issues such as subjectivity, design tastes and a drive to be within the estimate, we leave to a right brain solution. As creatives we solve this dilemma by the use of our well developed frontal lobes, locating a balance of left and right brain issues to insure that proper creativity is accomplished with an intelligent budget, reasonable timing and a focused level of graphic intensity.
The Program Process
The bigger picture requires a bigger plan and extensive coordination. Long term productivity warrants a long term approach. The program process is built for a total visual upgrade on a large or small group of projects. Our Image Programs are designed to insure impact and consistency of your brand. The time duration of a multiple project program is more extensive, but so are the flexible payment options. Protect your investment by keeping your multiple projects consistently on track, take advantage of gang printing and have an organized consistent plan of action. You will be pleased with the results.
The Project Process
The little bit smaller bigger picture, with the same thorough process. If it's not a program it's a project. When you have a single or a small group of projects to produce instead of a full image program, we can handle a little bit smaller portion of your bigger picture. For our clients that require a quality professional solution within specific budget and timing boundaries, the project to project approach will provide you with credible visual solutions with a reasonable budget and time-frame. With our studio, the result is a “credible creative concept” without taking budget glycerine tablets.
The Rush Process
The no picture at all, unless we whip it up now...and fast...Time is relative. To have control of a Rush Project, we need total control. Our proactive organizational approach, tames your timing and brings focus to your production objectives. When the time necessary to evolve art is not available, one is forced to streamline reality without sacrificing project integrity. That is why we have developed a streamlined version of our full creative process for a quality finished project, designed and implemented with timing and attention to detail as our main considerations.
Spilker & Associates:
Image Marketing
616 N. University Spokane, WA 99206
Phone: (509) 928-3814 • Fax: (509) 922-9165 www.spilkerassoc.com
Jim Spilker
Creative Director
e-mail: jspilker@spilkerassoc.com
Jim has a 25 year history as a native creative. He loves nothing better
than managing and tracking a flurry of design projects. With a nickname
of Spiderman and a costume to prove it, he has found out, “with no
power still comes great responsibility.” He loves to model railroad,
solve puzzles and organize. Occasionally we allow him outside the design
studio, but never without a pool cue, a putter or supervision.
Dennis Joern
Print Director
e-mail: djoern@spilkerassoc.com
Dennis has a reputation as one of our area's most talented illustrators
and fine artists with showings locally, regionally and nationally. He
easily moves from pen and ink to mouse and keyboard. After 20 years with
us, he's still reasonably sane which is a remarkable achievement in itself.
A product of the sixties, he recently drew himself into the corner on
one of his illustrations and we haven't seen him for weeks.
Derrick King
WebMaster
e-mail: dking@spilkerassoc.com
Derrick devours web projects, but sometimes we have to wait while he unbuckles
his belt and sits for a while. With a 15 year track record, he creates
web and print solutions that serve as significant business tools for clients.
He gets some of his best ideas as he bicycles to work, which explains
all of the casts and bandages. Yes, he's talented, healthy and single.
You might be able to catch him, if you pedal hard enough.
